According to Simon Rock, the Managing Director of Malaysia for Sime Darby Motors Snd Bhd, they are targeting the fleet customers from the SMEs (Small and Medium Enterprises) as well as the private owner operators. He said that the tough exterior of the new models as well as its affordable price and economical fuel consumption, they would be an attractive options for their target market. The Ford Ranger Double Cab TDi 4×2 XL will be priced at RM59,888 while the Ford Ranger Single Cab TDi 4×4 is priced at RM62,888.

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