Alfa Romeo is an Italian automotive brand which is known for its range of luxury vehicles. Operated under the Alfa Romeo Automobiles S.p.A, it was established in Milan in Italy in 1910 where it has been actively involved in motorsports ever since 1911. Today, Alfa Romeo is part of the Fiat Group, the largest European automotive group in the world which manufactures and distributes several top brands like Fiat and Ferrari in the global market.
Founded in 1906 as SAID (Societa Anonima Italiana Darracq), it started under a French outfit with investments from Italian parties before ALFA or Anonima Lombarda Fabbrica Automobili was formed. ALFA was mainly involved in motorsports and will eventually grow into a strong player in this segment before going on to establish itself as a major force in the global automotive industry.
To date, Alfa Romeo has been hugely successful in most markets where its range of models has been highly demanded by consumers around the world. Its iconic Alfa Romeo Spider has been quite a mainstay in the supercar category while its luxury cars have been placed in the same light along with the likes of Mercedes-Benz, BMW and Audi.
In Malaysia, Alfa Romeo is marketed by Sime Darby Auto Italia, one of the largest groups involved in many types of businesses. The Malaysian market currently enjoys the latest models offered by Alfa Romeo global which includes the Giuletta and the Alfa Romeo 159 which are supported by its comprehensive sales and service network around the country.
Alfa Romeo Malaysia
Sime Darby AutoConneXion Kuala Lumpur
No.616, Batu 3 3/4,
51200 Kuala Lumpur
Tel: 603-6253 6888