In 2009, the company rolled out some 3,564 units of BMWs which did not include its other successful brand, the Mini or its motorcycles. At the moment, the BMW X1 comes in the diesel configuration, which is the RM299,800 X1 xDrive20d while they are also planning to sell the BMW X1 sDrive 18i, which is the petrol version come June.

The X1 is targeted at drivers who are looking for a dynamic modern lifestyle as well as those who are in the ‘younger’ age group who are in for the sport-centric design and the ‘young and professional’ persona. Having said that, Briscoe added that the X1 also comes with a good reputation of safety where it scored 5 stars in the Euro NCAP crash test, which is the top score in one of the most important crash tests in around Europe.