He said that the 3 day event also helped the Malaysian companies where some USD90,000 worth of potential exports were recorded for the Japanese market. He said that the response for automotive products from Japan was very good and highly encouraging where the questionnaires provided by the exhibitors showed that there would be potentially some USD40,000 worth of procurement of automotive products from Japan to Malaysia.

The companies which were involved in the event were PHN Industry Sdn Bhd, Inteltium Technology Sdn Bhd, Weng Zheng Sdn Bhd, FBK Automotives Components (M) Sdn Bhd, Fetta Marketing (M) Sdn Bhd, Sipro Plastics Industries Sdn Bhd, Proreka M) Sdn Bhd, Proton Holdings Bhd and HIL Industries Bhd.

Most of the companies put on show their OEM (Original Equipment Manufacturers) and ODM (Original Design Manufacturers) parts and component capabilities while Proton showed off their highly popular and successful MPV (Multi-purpose Vehicle), the Exora. Other products like solutions technology for the automotive industry too were displayed.

The event was jointly organized by JETRO and MATRADE (Malaysia External Trade Development Corporation) where some 119 business discussions were held. The meetings were run by assemblers, part manufacturers and traders who are auto parts specialists and were held at the Malaysian Auto Industry Exhibition centre. The event represents the fourth edition under the coutnry’s “Malaysian Auto Industry Exhibition Project”.

The AEE is the largest automotive exhibition and technology showcase in Japan where Malaysia had previously been actively participating in the IAAE (International Auto-After Market Expo). The event focused mainly on replacement parts where Malaysia has been involved in the past 3 editions. Kiumra added that almost 80,000 visitors came to the event while at least 1,800 visited the Malaysian booth. For JETRO has covered various expenses in this year’s AEE for the Malaysian companies and participants where they helped to finance the booths, some basic fittings and equipments. He added that the AEE possesses one of the best avenues for possible tie-ups between Japanese and Malaysian companies, particularly in the area of OEMs since Malaysia is working towards becoming a significant producer in that industry.

 

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