The launching of the micro-website kicks off Hyundai’s involvement in the World Cup which apart from the online site, would include online and offline programs to connect with football fans around the world. Partnerships like these would surely strengthen Hyundai’s brand image as a premium car maker around the world.

According to Hyundai Malaysia, visitors will be able to learn more about the event upon visiting fifaworldcup.hyundai.com and that there would be information on promotional activities both online and offline where visitors could win tickets by joining the ‘Be There With Hyundai Slogan’ contest. The winner would have the slogan proudly displayed on the respective national team bus. Apart from that, one can also play the online games provided on the site as well.

At the micro-website, there will also be a link to FIFA.com’s official World Cup site where one would be led to the contest. Part of Hyundai’s involvement in this initiative include putting on show some of their top models in the stadiums around South Africa during the course of the tournament. This would encompass the new Sonata and Tucson ix. A lucky winner could also have the chance to win the title ‘Fan of the Match’ in the best fan of the match contest as well.

This would not be the first time Hyundai is involved in the World Cup after having done the same in the last instalment in Germany (2006) as well as in the one before that in Korea and Japan (2002) which enhanced the company’s brand image tremendously. Hyundai also have been actively participated in various other FIFA related tournaments as well and after this year’s instalment have already been tied with FIFA to be part of the sponsor in the 2014 edition as well. Under the agreement, Hyundai will enjoy the rights to all FIFA events including suing of the logos, emblems and signage display on the grounds.

 

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