Japanese automotive giant Nissan has launched a new and perhaps controversial advertising campaign which targeted the other ‘big boys’. Their new commercial is set to create a major hurricane from the automotive industry where they are making a mockery of Audi, BMW and Porsche. And they have put their new print advertisements on a gigantic 360 degrees IMAX billboard in London, of all places.

Set to promote their own Nissan 370Z and the Nissan GT-R, their ads highlighted the so-called ‘flaws’ found in the cars from the three brands which also depicted images of the vehicles. Phrases like ‘The Germans Came off Wurst’, ‘The Winner Hand Down’ and ‘Deutschland Deutschland Uber-Rated’ will surely not go down very well with its competitors and would spark a counter-reaction from them pretty soon.

In terms of pricing, the Nissan 370Z is cheaper by half as compared to the BMW Z4is M sport and way less cheaper than the Porsche Cayman S. They also targeted the Audi TT-S with a phrase that went ‘More expensive, slower and less powerful than a Nissan 370Z’. On top of that, they also provided comparison data about their cars with their rivals where on paper, it seemed that the Nissan vehicles are more worth buying.

Of course, ‘Kaiser Chiefed’ phrases and the likes will surely make the viewers sit up and take notice and this campaign is very much applauded by the Marketing Director for Nissan UK, Steve McLennan where he said that such advertisements will challenge the very nature of German sportscars as the ‘only’ benchmark when it comes to performance and quality for models in the segment. Stating that their vehicles are comparable if not better than their German rivals would quite be a far-shot but shouting about it will surely create spiral effect from its competitors to buck up.

 

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