Alfa Romeo is an Italian automotive brand which is known for its range of luxury vehicles. Operated under the Alfa Romeo Automobiles S.p.A, it was established in Milan in Italy in 1910 where it has been actively involved in motorsports ever since 1911. Today, Alfa Romeo is part of the Fiat Group, the largest European automotive group in the world which manufactures and distributes several top brands like Fiat and Ferrari in the global market.

Founded in 1906 as SAID (Societa Anonima Italiana Darracq), it started under a French outfit with investments from Italian parties before ALFA or Anonima Lombarda Fabbrica Automobili was formed. ALFA was mainly involved in motorsports and will eventually grow into a strong player in this segment before going on to establish itself as a major force in the global automotive industry.

To date, Alfa Romeo has been hugely successful in most markets where its range of models has been highly demanded by consumers around the world. Its iconic Alfa Romeo Spider has been quite a mainstay in the supercar category while its luxury cars have been placed in the same light along with the likes of Mercedes-Benz, BMW and Audi.

In Malaysia, Alfa Romeo is marketed by Sime Darby Auto Italia, one of the largest groups involved in many types of businesses. The Malaysian market currently enjoys the latest models offered by Alfa Romeo global which includes the Giuletta and the Alfa Romeo 159 which are supported by its comprehensive sales and service network around the country.

Alfa Romeo Malaysia 
Sime Darby AutoConneXion Kuala Lumpur
No.616, Batu 3 3/4,
Jalan Ipoh,
51200 Kuala Lumpur
Tel: 603-6253 6888

147 GTA

The Alfa 147 GTA is a compact saloon with an unmistakable personality and dynamic, muscular styling. It also provides a concentration of handling, high-technology and tremendous performance.

The 147 GTA’s great sporting temperament simply dominates the road, combining clean, essential styling, with the very latest in motoring technology, providing exciting performance and bringing your driving pleasure to a new level.

Engine
3.2 V6 24V
With a 6-speed manual gearbox that gets the very best from the engine’s sporting qualities, and a top speed of 246km/h including an average fuel consumption in the combined cycle of 12.1 litres per 100km, this brand-new engine is bursting with potential. Whether driving to work or taking a spin on the tracks, the new GTA will ensure a thrilling drive you’ll not forget.

Specifications
Capacity: 3179cc
Max. Power Output: 250bhp at 6200rpm
Peak Torque: 300Nm at 4800rpm
Top Speed: 246km/h
Acceleration from 0 to 100km/h: 6.3secs

Exterior
Thanks to a few stylistic changes that give this model a stronger and sportier look, the Alfa 147 GTA is a beautiful, aggressive car, which is firmly anchored to the road. The hood now reflects the power of the 3.2 V6 24v engine underneath, and the sides have larger fenders to accommodate the 17” wheels. Choose from a range of 10 body colours, including Cloud White, which is exclusive to this model.

Safety
As you’d expect, the car’s performance and design is matched by a host of safety features. Equipped with six standard passenger airbags, ABS, Electronic Brakeforce Distributor, VDC with MSR and ASR for stability round corners, in addition to anti-penetration bars and controlled deformation zones to absorb impacts, the Alfa 147 GTA is a survival cell for every passenger.

Winner of 28 prestigious awards, the new Alfa 147 is a sporty compact that combines the elegance of a saloon, with the functionality and practicality of a 5-door hatchback. Acclaimed by the most demanding motorists and motoring journalists around, it features safety, technology and design enhancements such as the innovative Comfort Suspension and the next generation
Selespeed transmission – just to name a few.

The rounded forms and sharp edges remain on the new Alfa 147, coming together to find an ideal balance point. Certain style elements from Alfa’s past have also been adopted and given a modern interpretation.

156 GTA

Alfa’s legendary GTA racing history makes a return with the 156 GTA, with exterior styling that is aggressive yet elegant, interior that is lavish yet distinctively sporty. This car puts real pleasure back into driving, with a powerful new 3.2 V6 24v engine that offers exceptional performance and tremendous handling even in day-to-day driving.

Engine
3.2 V6 24V
With an increased power output from 220 to 250 BHP at 6200rpm, this evolved V6 engine has advanced the thrilling performance of the Alfa 156 GTA. The engine’s sporting qualities are further enhanced by a 6-speed manual gearbox and an F1-derived Selespeed transmission. This model reaches a top speed of 250km/h and has average fuel consumption in the combined cycle of 12.1 litres per 100km.

Specifications
Capacity: 3179cc
Max. Power Output: 250bhp at 6200rpm
Peak Torque: 300Nm at 4800rpm
Top Speed: 250km/h
Acceleration from 0 to 100km/h: 6.3secs

Exterior
With almost complete reworking, the Alfa 156 GTA now sports new lighting clusters, pronounced central air intake, redesigned mirrors, front spoiler with enlarged air intakes, a new bumper equal in colour to the bodywork and larger fenders accommodating the 17” wheels. Firmly anchored to the road aggressive and stunning, the Alfa 156 GTA has got it all.

Safety
Anti-Slip Regulator, ABS with Electronic Brake force Distributor, more powerful brake servos and ASR for stability round corners, six standard airbags, anti-penetration bars and controlled deformation zones to absorb impacts, have resulted in the Alfa 156 GTA being fitted with the most sophisticated active and passive safety systems. When it comes to safety, the Alfa 156 GTA has everything needed to give you the peace of mind to put the thrill back into driving.

GT 2.0

The new Alfa GT is the perfect balance of passion and rationality, emotion and safety, style and versatility. This coupe offers maximum driving pleasure with all the elegance and comfort of a saloon with exceptionally generous interior space. Engines that deploy superlative automotive technology to deliver searing performance, fuel economy and unparalleled flexibility, even in city traffic, makes this a real dream car.

The internal trim features elegant high quality materials, while the compact, aggressive styling embodies all of Alfa Romeo’s unmatched sporting traditions.

Engine
2.0 JTS (Jet Thrust Stoichiometric)
The first Direct Injection gasoline engine – injectors that work directly in the combustion chamber, results in a solution that promotes fuel economy and exalts performance, guaranteeing a faster response to the accelerator and maximum control of the emissions. With Selespeed paddles on the steering wheel, greater power, lower consumption and ideal driveability, the Alfa GT is an exceptional driving sensation.

Specifications
Capacity: 1970cc
Max. Power Output: 165hp at 6400rpm
Peak Torque: 206Nm at 3250rpm
Top Speed: 216 km/h
Acceleration from 0 to 100km/h: 8.7secs

Exterior
When a sports coupe profile meets that of a luxury saloon, the perfect combination results in the Alfa GT. This is the car for those who love sporty driving without having to compromise on comfort.

The hallmark of the Centro Stile Bertone combining with the Centro Stile Alfa Romeo also makes the Alfa GT a pure design statement. With a unique and original tapered tail, the Alfa GT will surely make heads turn.

Safety
The Alfa GT is about unequalled maximum safety and comfort. The torsional rigidity of the bodyshell guarantees maximum stability and road holding, while featuring top class equipment like the FPS (Fire Prevention System) – tank-locking valve and inertia switch that cuts the flow of fuel during an impact, anti-intrusion bars in the doors, energy-absorbing internal trim, and six standard airbags with two newly-designed window bags that inflate quicker and opens from the top down in order to protect the front passengers.

166 3.0

The Alfa 166 is an executive class sports saloon created for those who love to drive. It is also made even more attractive and modern by countless improvements on styling, engines, equipment and detail, which only the experience gained over millions of kilometres can give.

The Alfa 166 expresses innate class, a combination of technology, and elegance rooted in a tradition of innovation and competitive spirit that is unique to the history of motoring. To ensure excellence, Alfa constantly evolves by combining both the “heart” and the “head”.

A pleasure to look at, and especially, a pleasure to drive, the Alfa 166 exudes elegance and character. Its structure conveys tremendous safety, matched by a luxurious interior, allowing the driver to feel the car’s power and its control of the road.

Engine
3.0 V6 24V
With an engine block and cylinder head in light alloy, featuring an electronic accelerator, and heat exchanger for the cooling and lubrication systems, this state of the art V6 engine gives a breathtaking performance, with both the 6-speed manual and Sportronic automatic transmission.

Specifications
Capacity: 2959cc
Max. Power Output: 220bhp at 6300rpm
Peak Torque: 265Nm at 5000rpm
Top Speed: 236km/h
Acceleration from 0 to 100km/h: 8.6secs

Exterior
Classic and modern Alfa Romeo stylistic features blend together to give the Alfa 166 a functional and elegant appearance, bringing beauty and power together flawlessly.

A restyled front and new bi-xenon headlights provides double the brightness of traditional lights. Soft and curved, with no harsh angles, the Alfa 166 is certainly elegant.

Safety
The Alfa 166 is about unequalled maximum safety and comfort.

The torsional rigidity of the body shell guarantees maximum stability and road holding, while featuring a generous combination of top class equipment like the FPS (Fire Prevention System) – tank-locking valve and inertia switch that cuts the flow of fuel during an impact, anti-penetration bars in the doors, energy-absorbing interior materials, and six standard airbags: featuring front head bags which protect the front passengers.

AUTO ITALIA CELEBRATES FIRST ANNIVERSARY WITH SPECIAL CUSTOMER LOYALTY PROGRAMME

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, has announced a special customer loyalty programme as part of its first anniversary celebrations.

Effective July 1, 2006, Auto Italia is giving out vouchers worth up to RM1,000 based on the invoice value of repair and service work carried out at its official service centres and redeemable against the next visit. The vouchers are valid for one year.

According to Auto Italia general manager Lim Boon Leong, the rebates are meant to reward loyal Alfa owners who have contributed to the centre being acknowledged as one of the best Alfa sales and support facilities in Southeast Asia by Fiat Auto, the parent company of Alfa Romeo.

“Since opening our doors in August 2005, we have been focusing on delivering real value to Alfa owners in Malaysia with our competitive pricing and customer-oriented approach. It is all about making Alfa ownership a worry-free experience by ensuring that professional service and original parts are always available and reasonably priced. This is key to rebuilding Alfa Romeo into a highly desirable premium automotive brand,” he said.

Throughput at Auto Italia’s Glenmarie service centre has grown since its official opening as a result of various innovative aftersales service campaigns that meet the needs of Alfa owners in the country.

The Auto Italia facility can cater to up to 22 vehicles at any one time and is equipped with the latest diagnostic tools and state-of-the-art equipment from Italy and special pits for collecting used coolant and fluids. It also has a 3-bay Interactive Service Station (ISS) for mandatory joint inspection by both service advisors and customers to promote transparency and accountability.

Its comprehensive parts centre stocks more than 2,000 original line items that cater to both new and older Alfa models.

AUTO ITALIA INTRODUCES INNOVATIVE FINANCING PLAN FOR THE ALFA 147

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, has introduced an innovative financing plan aimed at making ownership of the sporty Alfa 147 hatchback irresistible.

The plan, developed in collaboration with Sime Credit Sdn Bhd, offers customised packages that are designed to suit a variety of needs and repayment abilities.  The most attractive is the staggered –cum –balloon financing package with the low monthly repayment of just RM788 for the first year. The monthly repayment amount increases by RM500 every subsequent year.

Auto Italia is encouraging Alfa enthusiasts to walk into its showrooms for more details as flexible financing packages with low interest or low down payment are also available.

According to Auto Italia general manager Lim Boon Leong, the Alfa 147 Financing Plan allows a greater proportion of car enthusiasts the opportunity to own a designer hatchback that offers the latest technology, breathtaking performance and legendary heritage.

“Our financing plan is a very attractive proposition to motoring enthusiasts who have always aspired to own a luxury continental make.  It is part of our continued efforts to grow Alfa Romeo into one of the most desirable luxury car brands in Malaysia,” Lim explained.

Alfa owners in Malaysia no longer have to worry about aftersales support and availability of spare parts.  Each Alfa 147 comes with a 2-year warranty, free maintenance for three years and two years’ free 24-hour roadside assistance from AAM.

The Auto Italia service centre at Glenmarie, Shah Alam, which can cater to up to 22 vehicles at any one time, is equipped with the latest diagnostic tools and state-of-the-art equipment from Italy and special pits for collecting used coolant and fluids.

It also has a 3-bay Interactive Service Station (ISS) for mandatory joint inspection by both service advisors and customers to promote better transparency.

Auto Italia’s comprehensive parts centre stocks more than 2,000 original line items that can cater to both new and older Alfa models.

The Alfa 147 is powered by a 150 bhp 2.0-litre Twinspark engine mated to an enhanced and quick-shifting Selespeed clutchless manual transmission. It comes equipped with driver, passenger and side airbags, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Electronic Stability Programme (ESP), Anti-theft Device Key Code Immobiliser, Cruise Control and other luxury features.

AUTO ITALIA SIGNS DEAL WITH AAM TO PROVIDE 24-HOUR ROAD SIDE ASSISTANCE TO NEW ALFA ROMEOS

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, has signed an agreement with the Automobile Association of Malaysia (AAM) to provide 24-hour roadside assistance to its customers.

The two-year free support will cover critical services such as towing and minor on-site repairs for every Alfa Romeo sold by Auto Italia. This latest customer-focused initiative by the company, a subsidiary of the Sime Darby Group, is aimed at making Alfa ownership in Malaysia a worry-free experience.

The agreement was signed by Sime Darby Motor Group (Malaysia/Thailand) Managing Director Mr Rajan Thurairatnam and AAM Chairman YM Tunku Datuk Mudzaffar bin Tunku Mustapha at Auto Italia’s head office and main 3S centre at Glenmarie recently.

Since assuming the role of main distributor in August last year, Auto Italia has been focusing on delivering real value to Alfa owners in the country as part of its strategy to grow Alfa Romeo into a desirable luxury brand.

“Today, Alfa owners enjoy professional and reasonably priced aftersales support and readily available parts. We have also taken the bold step of offering a 2-year warranty and an unprecedented 3-year free maintenance package for all new cars purchased from us. We have now made Alfa ownership an even more attractive proposition with free 24-hour roadside assistance,” said Mr Rajan.

YM Tunku Datuk Mudzaffar said that the association is proud to work with Auto Italia to support a renowned marque like Alfa Romeo.

“The brand continues to evoke strong passion and emotion among discerning motoring enthusiasts. We will work closely with Auto Italia to ensure that our staff are well trained to handle this new generation of Alfa Romeos with cutting-edge technology,” he said.

The latest benefit for Alfa lovers came on the heels of an announcement by Auto Italia of a unique service campaign exclusive for 2006 covering a comprehensive list of commonly requested services for all models of the Italian marque.

The campaign will enable Alfa owners to plan in advance so that they can take advantage of reasonably priced packages throughout the year and not just for a limited period as is the case with many promotions.

Most of the oil change packages offered by Auto Italia also come with three price options depending on the type of engine oil used. This allows the customer the flexibility to choose based on his budget and preference instead of being forced to use a premium-priced oil that might not be necessary for his car.

AUTO ITALIA SETS NEW BENCHMARK WITH ‘TRANSPARENT’ AFTER SALES CAMPAIGN

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, has set a new benchmark in the automotive aftersales service industry by adopting a policy of total transparency at its service centre.

In a move that is set to enhance positive perception towards the Alfa Romeo brand and win the confidence of the many Alfa owners in the country, Auto Italia has announced a unique service campaign covering a comprehensive list of commonly requested services for all models of the Italian marque. The campaign is effective immediately.

For example, the price for an oil and filter change package for the Alfa 146, 147, 155 and 156 TS starts from as low as RM263.00. Alfa owners can also rejoice that Auto Italia is now offering the previously unavailable Selespeed actuator repair kit at a very reasonable price of less than RM1,200. 00

This latest customer-oriented campaign from Auto Italia will enable Alfa owners to plan in advance so that they can take advantage of reasonably priced packages throughout the year and not just for a limited period as is the case with many promotions. Most of the oil change packages offered by Auto Italia also come with three price options depending on the type of engine oil used. This allows the customer the flexibility to choose based on his budget and preference instead of being forced to use a premium-priced oil that might not be necessary for his car.

According to Auto Italia Aftersales Manager, Amrick Singh, the entire focus of the latest aftersales campaign is the customer with the objective of making the cost of Alfa ownership affordable and manageable.

“While we will still have seasonal short term promotions, Alfa owners can now schedule their visits to our service centre properly and enjoy reasonable prices practically all year round.

“This is part of our efforts in building Alfa Romeo into a highly desirable premium brand in Malaysia. Auto Italia will continue to set the benchmark for all Alfa Romeo service providers in the market so that customers will have the benefit of reliable and reasonably priced aftersales service and availability of original Alfa Romeo parts throughout the country,” Amrick added.

The Auto Italia service centre at Glenmarie can cater to up to 22 vehicles at any one time and is equipped with the latest diagnostic tools and state-of-the-art equipment from Italy and special pits for collecting used coolant and fluids. It also has a 3-bay Interactive Service Station (ISS) for mandatory joint inspection by both service advisors and customers to promote transparency and accountability.

Its comprehensive parts centre stocks more than 2,000 original line items that cater to both new and older Alfa models.

FREE ELECTRONICS DIAGNOSTIC FOR ALFA ROMEOS AT AUTO ITALIA

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, will be offering free electronics diagnostic examinations for Alfa Romeo models starting from the current range to older models such as the 155 and even the Alfa 33. The ‘by appointment only’ campaign will be held from January 15 to April 30, 2006.

The latest aftersales service campaign is aimed at meeting the needs of Alfa Romeo owners in the country , following the success of Auto Italia’s free 25-point safety check and attractively priced genuine spare parts campaigns.

The earlier campaigns successfully captured the attention of Alfa Romeo owners and resulted in a record 108 cars visiting Auto Italia’s service centre at Glenmarie, Shah Alam, durin g the month of December 2005, an increase of 71% from the previous month.

The electronics diagnostic examination will be conducted by trained technicians using the Examiner Smart computer with the latest version 6.3 of the Alfa Romeo proprietary software. Once plugged in, the computer will be able to interrogate the on-board computer modules and identify any faults stored in the modules.

Auto Italia Aftersales Manager Amrick Singh said that Auto Italia has invested in three units of the Examiner Smart computer costing RM30,000 each.

The free electronics diagnostic examination campaign is part of Auto Italia’s continued efforts at winning the hearts and minds of Alfa Romeo owners in the country in order to rebuild the Italian marque into a desirable luxury car brand.

Auto Italia has pledged to offer professional, transparent and reasonably priced after-sales support services to Alfa Romeo owners in the country. It has also made genuine Alfa Romeo parts more easily accessible in the market at reasonable prices by channeling officially imported supplies to independent spare parts retailers and workshops nationwide.

“Our main objective is to make Alfa Romeo ownership an enjoyable experience. Reliable aftersales service and availability of parts must never again be an issue for the Alfa Romeo brand. While we want to work with all service providers out there to achieve this, we at Auto Italia also want to set the benchmark,” Amrick said.

Backed by the resources and experience of the Sime Darby Motor Group and FIAT Auto Spa, the manufacturer of Alfa Romeo, Auto Italia is well on track to regaining the Malaysian market’s confidence in the Alfa Romeo brand.

MANAGEMENT CARS AVAILABLE FOR SALE

They have a range of management cars available for sale from the Alfa 147, Alfa GT to the Alfa 166. Low mileage, excellent condition with warranty and free service maintenance.

FIRST-EVER ALFA ROMEO PUBLIC TEST DRIVE EVENT IN NORTHERN REGION
3S centre at Juru Auto City 

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, is confident that Alfa lovers in the Northern region will turn up in force for the marque’s first-ever public test drive event at its showroom in Auto City, Juru, on October 15 and 16, 2005.

The event, which will be held from 11 am to 6 pm daily, will feature the latest models from the Alfa Romeo stable such as the Alfa GT Coupe, the 156 sports sedan and the sporty 147 hatchback.

“Although our Juru Auto City showroom has been operational since September 1, 2005, this is the first official public test drive event organised specifically for Alfa lovers in Penang and the surrounding areas. Based on the consistently high number of visitors to our showroom to date, we believe we can capitalise on the pent up demand for Alfa Romeos in this region,” said Encik Radzi Zainol, managing director of Auto Italia.

He added that the scheduled December opening of its 3S (sales, service and spares) facility a short distance from the current showroom would further boost market confidence in the Alfa Romeo marque.

“We are committed to building Alfa Romeo into a highly desirable premium brand in Malaysia — one that is synonymous with designer cars that combine leading technology, performance and unmatched heritage in a single exciting package backed by world-class aftersales support,” added Radzi.

Part of the phase one investment of RM4.5 million, the Alfa Romeo 3S centre at Juru Auto City, will be the second such facility to be opened by Auto Italia in the country after its Glenmarie, Shah Alam headquarters as the company continues with its efforts to rebuild the legendary Italian marque in Malaysia.

It will have a built-up area of 10,000 square feet. The showroom will be able to display six cars while the service centre with eight work bays and the latest diagnostic tools and equipment, can cater up to 12 cars any one time. A comprehensive stock of original made-in-Italy spare parts will further ensure that aftersales support and service for Alfa Romeos, old or new, will never again be an issue.

Auto Italia currently offers six new Alfa Romeo models for the Malaysian market. They are the 147, 156, 156GTA, 156 Sportswagon, 166 and Alfa GT Coupe. Prices range from RM185,000 to RM351,000. All models come with a 2-year unlimited mileage warranty and a free 2-year or 60,000 km (whichever comes first) maintenance package.

With its long history and tradition in Malaysia, Alfa Romeo has the potential to succeed again in this country. Auto Italia also has the full support of the Sime Darby Motor Group which had worked hard to win over the principals in Italy with its excellent track record and clear understanding of the motor market, as well as sincerity and commitment to rebuilding the Alfa Romeo brand. With an experienced team driving the company forward, the Sime Darby Motor Group is confident that Alfa Romeo can compete effectively for a significant share in the growing luxury segment.

AUTO ITALIA’S FESTIVE SERVICE CAMPAIGN TARGETS 2,000 ALFA ROMEO OWNERS
Free 25-point safety check for all Alfa models

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, has launched its first-ever festive service campaign that offers various servicing packages at unprecedented prices as it steps up efforts to win over owners of the estimated 2,000 Alfa Romeos currently on Malaysian roads.

Auto Italia is offering lubrication service, brake pads and timing belt change packages for popular Alfa Romeo models such as the 146, 147, 155, 156 and 166 at discounts of up to 30% off normal prices. This includes the timing belt change package for the popular 147 2.0-litre Twinspark priced at RM834 compared to the normal price of about RM1,200. Best of all, owners are assured of 100% original made-in-Italy Alfa Romeo parts that come with a one-year warranty.

As part of the campaign that began on September 19 to coincide with the coming festive season, Auto Italia is also offering a free 25-point safety check for all Alfa Romeo models, old or new.

According to Auto Italia Managing Director Radzi Zainol, the campaign is aimed at promoting its service centres’ capabilities in offering professional and transparent after-sales support services to Alfa Romeo owners.

“We are issuing an open invitation to all owners to experience the difference at our modern service centre at Glenmarie that is equipped with the latest diagnostic tools and state-of-the-art equipment from Italy and staffed by highly-skilled Alfa Romeo-trained technicians. We also have a comprehensive parts centre with stocks of more than 1,000 line items at very reasonable prices,” he said.

“We are committed to building Alfa Romeo into a highly desirable premium brand in Malaysia — one that is synonymous with designer cars that combine leading technology, performance and unmatched heritage in a single exciting package backed by world-class aftersales support,” he added.

Auto Italia has already taken the extraordinary step of packaging every model from the new range of Alfa Romeos distributed by the company with a 2-year unlimited mileage warranty plus a 2-year or 60,000 km (whichever comes first) free maintenance package.

“Backed by the resources and experience of the Sime Darby Motor Group and a focused marketing strategy, we are going all out to regain the Malaysian market’s confidence in the Alfa Romeo brand,” Radzi said.

The Auto Italia service centre at Glenmarie, Shah Alam, is the first of several planned for major market centres in the country. It can cater to up to 22 vehicles at any one time and is equipped with the latest diagnostic tools and state-of-the-art equipment from Italy and special pits for ollecting used coolant and fluids. It also has a 3-bay Interactive Service Station (ISS) for mandatory joint inspection by both service advisors and customers to promote better transparency.

Its comprehensive parts centre stocks more than 1,000 original made-in-Italy line items that cater to both new and older Alfa models.

AUTO ITALIA INTRODUCES FIRST-EVER FINANCING PLAN FOR ALFA ROMEO

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the main distributor for Alfa Romeo in Malaysia, has introduced its first-ever financing plan specifically for the 156 2.0 Selespeed sports sedan.

The plan, developed in co-operation with AmBank, offers interest rates from as low as 1.26% per annum for a five-year loan. The interest rate for a seven-year loan is pegged at just 1.56% while the rate for a nine-year loan is a very attractive 1.71%.

The financing plan, coupled with the fact that every Alfa Romeo now comes with a 2-year unlimited mileage warranty and a free 2-year or 60,000 km (whichever comes first) maintenance package, makes the 156 a very attractive option for those looking for a driver-oriented luxury performance car with great looks and heritage.

Auto Italia Managing Director Radzi Zainol said that the financing plan was aimed at putting more Alfa Romeos on Malaysian roads by making it affordable.

“The task of winning back the market’s confidence in the Alfa Romeo brand remains a long term process. This is the first-ever financing plan that we have introduced and we chose the face-lift 156 as it is one of the most beautiful models in the current line-up and we believe that it can lead the Alfa revival in Malaysia,” he said.

Radzi added in addition to the financing plan, Auto Italia would be going all out to promote its capabilities in providing professional, transparent and reasonably priced aftersales support to Alfa owners in Malaysia.

The Auto Italia service centre at Glenmarie, Shah Alam, which can cater to up to 22 vehicles at any one time, is equipped with the latest diagnostic tools and state-of-the-art equipment from Italy and special pits for collecting used coolant and fluids. It also has a 3-bay Interactive Service Station (ISS) for mandatory joint inspection by both service advisors and customers to promote better transparency.

Its comprehensive parts centre stocks more than 1,000 original made-in-Italy line items that can cater to both new and older Alfa models.

Styled by the famed Giorgetto Giugiaro of Italdesign styling house, the face-lift 156 2.0 Selespeed has a refreshed front end while maintaining the timeless lines that makes it one of the best looking sports sedan in the market. It is powered by a 155 bhp 4-cylinder 2.0-litre Twinspark engine mated to an enhanced and quick-shifting Selespeed clutchless manual transmission.

The car comes equipped with driver, passenger and side airbags, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Anti-theft Device Key Code Immobiliser, full leather seats and other luxury features.

With its long history and tradition in Malaysia, Alfa Romeo has the potential to succeed again in this country. Auto Italia also has the full support of the Sime Darby Motor Group which had worked hard to win over the principals in Italy with its excellent track record and clear understanding of the motor market, as well as sincerity and commitment to rebuilding the Alfa Romeo brand. With an experienced team driving the company forward, the Sime Darby Motor Group is confident that Alfa Romeo can compete effectively for a significant share in the growing luxury segment.

ALFA ROMEO MAKES A ROARING COMEBACK
Auto Italia opens new 3S centre, launches six new models

After an uncertain period that lasted nearly one and a half years following the ceasing of operations by the previous distributor, Alfa enthusiasts in the country are set to enjoy better times ahead.

Sime Darby Auto Italia Sdn Bhd (Auto Italia), the new main distributor for Alfa Romeo in Malaysia, today opened its first 3S (sales, service and spares) centre in Malaysia, along with plans to launch six new models that will help the legendary Italian marque make a roaring comeback into the Malaysian market.

Set up at a cost of RM2.5 million on a one-acre site at Glenmarie, Shah Alam, the 3S centre is also Auto Italia’s headquarters. The brand new facility features two separate display areas that can accommodate up to 10 cars, a comprehensive parts centre that stocks more than 1,000 line items and a service centre that can cater to up to 22 vehicles at any one time.

The service centre is equipped with the latest diagnostic tools and state-of-the-art equipment from Italy and special pits for collecting used coolant and fluids. It also has a 3-bay Interactive Service Station (ISS) for mandatory joint inspection by both service advisors and customers when they send their cars in for servicing.

At the official launch of Alfa Romeo later in the evening, Auto Italia unveiled six new models for the Malaysian market. The cars, officially imported by Scuderia Sdn Bhd, are the 147, 156, 156GTA, 156 Sportswagon, 166 and Alfa GT Coupe. Prices range from RM185,000 to RM351,000. All models come with a 2-year unlimited mileage warranty and a free 2-year or 60,000 km (whichever comes first) maintenance package.

Backed by the vast resources and proven track record of the Sime Darby Motor Group, Auto Italia has pledged to rebuild the Alfa Romeo brand and take it to new heights.

Auto Italia Managing Director Radzi Zainol acknowledged that the company has the unenviable task of winning back the market’s confidence in the Alfa Romeo brand.

“This is the moment that many Alfa lovers have been waiting for. Alfa Romeo is back in Malaysia and this time for good. As part of the Sime Darby Motor Group, Auto Italia would like to assure Alfa enthusiasts that we are committed to this business for the long term. We will see to it that aftersales support and service will never again be an issue for Alfa lovers and owners in this country,” he said.

We are also making sure that our parts centre, which is stocked with 100% original parts from Italy, will be able to cater to the needs of Alfa Romeo owners,” En Radzi added.

The company is investing some RM4.5 million in the first phase to set up its sales and service infrastructure and introduce the latest models from the Italian marque, renowned for building sporty and stylish performance cars that stir emotions.

Phase one, scheduled for completion by the fourth quarter of this year, involves the setting up of a second 3S centre in Penang and a showroom in Bangsar. In the second phase of its network development plan, Auto Italia is planning to set up branches in Ipoh, Johor Bahru, Petaling Jaya and Seremban.

With its long history and tradition in Malaysia, Alfa Romeo has the potential to succeed again in this country. Auto Italia also has the full support of the Sime Darby Motor Group which had worked hard to win over the principals in Italy with its excellent track record and clear understanding of the motor market, as well as sincerity and commitment to rebuilding the Alfa Romeo brand. With an experienced team driving the company forward, the Sime Darby Motor Group is confident that Alfa Romeo can compete effectively for a significant share in the growing luxury segment.

In conjunction with the official launch of Alfa Romeo in Malaysia, Auto Italia will be holding a test drive event for the public at its main branch in Glenmarie, Shah Alam on August 6 and 7, 2005, from 10 am to 5 pm. There will be activities galore for the entire family.

Alfa Romeo History

Alfa Romeo’s place in motoring history began in 1906 under the name of Societa Anonima Italiana Darracq (SAID) founded by French entrepreneur Alexandre Darracq. The cars produced were unsuited for local conditions, unreliable and underpowered. Within three years, the company was on the brink of bankruptcy and changed its name to Anonima Lombarda Fabbrica Automobili or A.L.F.A.

After the 1st world war, the future of the company seemed bleak. An industrialist and mining engineer named Nicola Romeo stepped in, bought into A.L.F.A. and took over as managing director. A.L.F.A. was then making tractors, aero-engines, railway equipment and compressors and car-making then was a distant reminder of the pre-war days.

In 1918, there was no demand for Romeo’s products as the war had ended. Cars were in short supply and the car market was booming. Romeo turned to car production and managed to produce cars from 1914 parts stored during the outbreak of war. However, new designs and marketing strategies were badly needed. A new name was also needed as A.L.F.A was outdated. Romeo was linked with heavy industrial engineering with no significance to car buyers. Nicola Romeo found the perfect solution by combining the links of the past with the future as part of an engineering group well respected for its high quality and efficiency.

Thus, Alfa Romeo of Milan was born.

“ALFA: the word itself is an entire program, or rather, the clear explanation of a program. It designates the first letter of the alphabet, the symbol of a starting point, the beginning of something, a new life taking shape…” — magazine in 1910

1910-1920

Torpedo 20-30 HP The very first car produced with the Alfa Romeo logo.

1920-1930
From 1929 to 1931, the Alfa 6C 1750 remains unchallenged in all the races in the Mille Miglia Sports category. Peter Hull, in his History of Alfa Romeo (1970) wrote of the 1750: “Cars as beautiful and exiting as beautiful women do not generally come without their faults. But in this respect the Alfa 1750 is an exception”.

1930-1940

Alfa plants are modernised, mass production begins, lorries and buses are also produced.
Sporting activity is affected by the political climate and sanctions – Mussolini bans Italian drivers from racing in France

1940-1950

 With show-business personalities behind the wheel, Alfa Romeo becomes a success symbol.
1949: 6C 2500 Super Sport Ville d’Este wins the car design style contest of the same name.
Alfetta : World champion in 1950 and 1951. Manuel Fangio declares, “The Alfetta is the best racing car I have ever driven.”
1950-1960

 Giulietta : Most advanced Alfa Romeo technologies concentrated into a space of only 1300cc.
 New models of Alfa sports cars are highly sought after, sparking off ‘Alfamania’.

1960-1970

The Giulia 1600 Sprint is born, and the Alfa 6C 1750 is revamped.
Giulia 1600 Sprint
Alfa 6C 1750
In 1966: The 1600 Spider is renamed as ‘Duetto’. In May, three models are shipped to America to be launched.
Duetto makes its American Cinema debut in “The Graduate” (1967), which stars Dustin Hoffman.

1970-1980

 Due to its outstanding performance, the Italian, Swiss and Malayan police forces chose Alfa Romeo as the ideal car for emergency situations.

In 1978: The Giulietta is featured in “Vaggio con Anita” (1978), which stars Goldie Hawn. “Giulia” police cars are used in other films during car chases and getaways, one cinema classic being the original Italian Job.

Giorgio Bocca calls Alfa cars “exciting”, and adds that the Alfetta “had a perfect system for wheel balance on bends.”

1980-1990

 The eighties began with a revolution in turbo engines, and witnesses the advent of aeronautic or aeronautical technology used in car design and technology.

 The Alfa 33 replaces the Alfasud in the Alfa range and on the Pomigliano production line, but retains the Alfasud’s general mechanical framework. The car’s style, however, is completely renewed and modern. A new expression is coined to describe it – a “split two-box” – and it takes the wedge shape already used on the Giulietta.

1990-2000

 1992 : Alfa 155 is the first medium saloon with front-wheel drive.

1995 : Alfa GTV is awarded the 1995 ‘Golden Steering Wheel’.

1998 : Alfa 156 is voted ‘Car of the Year’. It becomes the first Alfa Romeo to win this prestigious award from the international car press.

2000 : Alfa 147 is awarded the 2000 ‘Golden Steering Wheel’, comfortably beating the Audi A2 and Opel Corsa. Alfa also celebrates 90 years of history.

2001 : Alfa 147 is voted ‘Car of the Year’.