Geoffrey Briscoe, the Managing Director of BMW Group Malaysia said that the company is planning to increase their production of BMW cars to over 4,000 units this year. He said that to the media at the launch of the BMW X1 in Malaysia earlier last month where he said that in 2010, the company produced less than 3,000 units due to the uncertainty of the global economy which affected their sales last year.
The BMW X1 is one of the locally assembled models by the company where he added that despite coming up with quite a big target, the company has the capability to produce more units if the economy demands for it. Since its launch in April 2010, the response for the X1 have been very good and promising and there has already been more than 200 bookings for the SUV. The X1 is sold for RM238,800 for the petrol version while the diesel powered model is sold for RM298,800.
Briscoe added that the company is expecting that the sales for the X1 to double this year as the model is one of the key contributors to the company’s business in Malaysia. The X1 is rolled out of BMW Malaysia’s Kulim plant which also assembles the BMW 3 and BMW 5 series as well. They will
also be planning to launch the X3, the BMW 1 and the BMW 6 series this year.