BMW takes over Toyota as top brand

According to Peter Walshe, the director at Milward Brown, “It is likely that Toyota’s brand has suffered further in recent months, but it is a strong brand and is trying hard to overcome the damage through a major communications campaign. All of our evidence shows that strong brands are much more likely to recover from a crisis.”

The research also showed that despite being the top brand, its brand value has dropped by 9% while Toyota fell from first to second. The latter however suffered the worst drop of 27% while Honda is third and Mercedes-Benz is fourth.