The Chevrolet is fondly known as the Chevy. Similar to Ford, Chevrolet has often been linked with the American society in many ways. In fact, the Chevy is sometimes referred to the original icon of the Americans’ way of life. Over the last few decades, there have been several changes in the Chevy brand which has been around since 1911.
Chevrolet was founded by Louis Chevrolet and William C Durant, the founder of General Motors who was ousted then. It was then known as the Chevrolet Motor Car Company where Durant would use it to later acquire a controlling stake in GM.
Chevy cars have been extremely popular among the American market and this will continue on for many decades before it was marketed overseas. It will eventually collaborate with GM Daewoo of South Korea before finally taking over the Daewoo brand in totality.
There are a wide variety of models available under the Chevrolet brand that includes compact cars to SUVs and even commercial vehicles. In recent years, Chevrolet has been aggressively expanding into other markets and has made significant impact into Asian countries such as Malaysia.
For the Malaysian market, Chevrolet cars are marketed and distributed by Naza Quest Sdn Bhd, a subsidiary of the Naza Group, Malaysia’s top automotive assembly and distribution group. Over the years, Chevrolet has been able to strike a strong brand presence among the Malaysian drivers through its previous models like the Aveo and the MPV, Nabira. Apart from that, its Chevrolet Cruze, Captiva and Colorado are all enjoying good sales in the Malaysian market as well.
Naza Quest Auto Sdn Bhd
Lot 4258, Jalan Ampang 50450
Tel: 1-800-2-CHEVY (24389)