The concept model is still in its ‘concept’ stage where Ford has no plans for production yet because it is served more as a case study to find the best solution instead of being a ready to drive car. It comes with Ford’s EcoBoost engine where it has a 1.0 liter turbocharged, 3 cylinder engine where one would expect it to be around 105 to 110 horses. Apparently, according to Ford, this would give it about the same power of a 1.6 liter inline 4 engine.

Targeted at the urbanites, the Start is Ford’s answer to the ever increasing number of population in the urban areas which are common with traffic jams, limited parking spaces as well as desire for economical and practical cars due to the rising price of fuel. According to Freeman Thomas, the Design Director, “Our ambition with the Ford Start Concept was to design a car that transcends the practical realities of commuting in these mega cities and goes beyond just dressing the technology. We wanted to design a car you would also love,”

Fuel efficiency is the name of the game for the Start as well as the use of lesser raw material as well as lower emissions of CO2 are all main elements of this model. It also comes with the MyFord Mobile Concept where the mobile phone can be paired with the system to activate some of the functions inside the car. It comes with Michelin’s Green X 205/45R17 tyres and measures at 3700 millimeters long, 1672 millimeters high and 1400 millimeters wide and a wheelbase of 2300 millimeters.

The concept is based upon a chassis with a wheelbase that is 2300 millimeters and an overall length under 3700 millimeters. The width is 1672 millimeters with height at approximately 1400 millimeters. Typically, while it might not be quite the best solution for urbanites around the world, it still look pretty cool considering that it is supposedly an affordable and cheaper model.