According to Atushi Fujimoto, the Managing Director and Chief Executive Officer of Honda Malaysia, “We are truly delighted to be reporting the highest monthly sales ever in history notwithstanding this significantly more challenging year. Despite the declining market condition, Honda Malaysia still managed to record more than 30% increase in sales year-to-year. In fact, according to the data provided by MAA in its recent report, the market had shrunk by 17.5% year-to-year,”
This came about with the launch of the new Honda City, which brought a double in showroom traffic since the launch. From the 3,815 units of Honda sold, nearly 50% came from the City, which amounted to about 1,737 units. According to Honda Malaysia, production of the City has increased by 20% at the Pagoh plant, where it is running at full capacity.
Fujimoto added that “With the great head start shown in January, we are truly motivated and we are confident of achieving our annual sales target of 35,000 units. Amid the challenging market condition, we are confident that Honda will emerge as the preferred choice due to its strong brand acceptance which is tagged with the highest quality products, sales and after sales services at reasonable price.”
