Aishah Ahmad, the president of the MAA as well as the chairman of the organizing committee of the KLIMS 2010, they have first planned to run the show this year but the economic crunch has caused a lot of hardship for all quarters involved, primarily the car manufacturers. Hence, they have no choice but to postpone it to next year.
She said "The past year has been a challenging year for everyone, in particular the automotive players. Automakers have come to a decision to defer KLIMS to a later date to keep in line with consumer demand. With signs of an economic recovery beginning to show, the committee feels that 2010 will be a good time to stage the show and the new date is meaningful as it coincides with MAA’s 50th anniversary,"
The original tagline of the show ‘We CARE’ will still be used as the theme for the show next year. CARE is put in capital letters as it is actually the short form for “Commitment, Advancement, Reliability and Environment” which is pretty much the focal point of the event.
The event is expected to draw some 200 different participants from the automotive industry throughout the world and they are targeting over 300,000 visitors. For now, the event manager will look to run more promotional programs to create the awareness as well as to market the show to ensure response of the show next year.