Fernandes is upbeat about the partnership and welcomed the “World renowned brand and a leader in its markets” to the Lotus Racing family. LG has been a firm supporter of the sport for many years now and that the fact that LG is interested to work with the team with the confirmation in place that it showed that Lotus Racing is actually going places with the little time they had been involved in the sport. Lotus Racing is one of the 3 new teams who joined the F1 fold this season where they have been ahead of the newcomers in terms of finishing races as well as competitiveness.
Fernandes added that the team is delighted to have LG in their stable where they will have extended their relationship in not just sponsorship but will have a hand in helping out in the pitlane and paddock as well. he said “It’s a sign of how far we’ve come in a very short time that LG wants to extend its relationship in the F1 pitlane to work with us, and we’re delighted they are doing so. As our team grows so we are attracting interest from some of the world’s best businesses, and LG ranks right up there as a truly global power, and with their support, and more like it, we’ll keep building on our dream of seeing Lotus Racing challenge at the front end of the grid as soon as we can,”
From the LG side, the Vice-President for Global Sponsorship Andrew Barrett voiced a similar sentiment where he said that the company is confident of the racing team which is competing in the World Championship but also due to the fact that it has been able to ‘establish itself so quickly as the best of the newcomers’. He said that Lotus is a brand associated with great style and technology, which makes it a perfect partner for LG. Life’s Good when you are able to bring technology alive to support people in their ambitions, and we are pleased to play our role in the team’s success in F1.”