The highly competitive automotive markets have surely taken its toll with the announcements of mergers and such.
It is also no surprise that there have been some who have announced the discontinuation of certain successful models and this is where Japanese automotive giant is going through.
Apart from announcing that they are downsizing, they also recently announced that the CX-7 will be discontinued. The CX-7 is selling very well in the European markets especially in the UK market where they have been rolling out some 800 to 1,000 units annually. Despite that, Mazda said that the smaller sibling of the CX-5 has also received some very positive response and is doing quite well there. Hence, it is just logical that the CX-7 is discontinued to focus more on the CX-5.
The CX-5 is the model which was recently launched that came with Mazda’s own breakthrough technology, the SkyActiv and with the phasing out of the older CX-7, Mazda can start focusing on the SkyActiv which they will be pushing into their new and upcoming models. On the other side of the spectrum is the CX-9 which would continue to be sold in its own respective markets, namely in the United States and in Russia.
