Mercedes-Benz M’sia upbeat about Canter and FUSO trucks’ edge in segment

Honegg said that they are targeting to roll out some 1,700 units of the various FUSO models which has so far grew 65% in the first quarter of 2010. He said that so far, the demand for Canter has been overwhelming and that with that in place, it would surely help the company gain better market share with 360 pre-launch orders recorded. Honegg said that this would surely be followed up with better sales in the coming month.

The range for the Canter models are from 4.5 to 7.5 tonnes of gross vehicle weight and will all be rolling out by end of April. Mercedes Benz Malaysia (MBM) is the majority shareholder of the FUSO truck brand under the MFTBC (Mitsubishi FUSO Trucks and Bus Corporation). This is the result of the acquisition exercise which took place in 2004 when Daimler AG bought a majority share in the Mitsubishi truck arm where it holds 85% of the share. Daimler AG is also the owner of MBM which is why they are now distributing the FUSO and Canter trucks in Malaysia. Although it carries the Mitsubishi brand and logo, the makers of the Lancer and Triton has no stake whatsoever on the FUSO brand. The only relationship it has is the fact that it came from the Mitsubishi source but they are no longer involved in development, distribution, marketing or anything else for that matter.

The Canter and FUSO models will be assembled in the Pekan MBM plant where various other previous models are already in production there since it was built. The Canter would be an economical solution for those who are looking for movers which is strong and cheap. Apart from that, it is also known for its environmental friendly and turbocharged intercooler engines. Typically, coming from Mercedes, you can fully expect this truck to not only serve its purpose (move goods) but would also come with a big range of safety features as well.

 

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