The manufacturer of Peugeot cars in Malaysia, Nasim Sdn Bhd is looking to increase their brand presence in the market where they are targeting a 30% increase in sales monthly for their new 308 Turbo model. According to SM Nasaruddin SM Nasimuddin, the Chief Executive Officer of Nasim, the new enhance version will surely increase market sentiments where they are looking to do better then their current 150 units per month.
The new Turbo 308 is priced at RM118,888 and it now comes with a 156 horsepower engine paired with a 6 speed transmission gearbox. Nasaruddin said that apart from those mentioned, there will be more features which will further cement the model’s market leader position in its segment. He added that up until the tenth month of 2010, the company has since rolled out 1,399 units of which 70% of the total are made up of the Turbo version.