He said that GM sees Malaysia a ‘very strategic market’ and would like to establish a regional hub here where it could manufacture their cars and then export them from the country. Faisal said that in order to push for local assembly of Chevrolet cars, they would need to produce the numbers and hence, Naza is looking to raise their target for Chevrolet cars to between 35,000 to 40,000 by 2015. After that, they can start working out plans for an assembly plant here. Currently, GM’s regional base is in Rayong in Thailand which have been operational since 1996 and Naza is exploring how they can become GM’s ASEAN hub.
Naza Group took over the distribution rights for GM cars in a recent deal after the dismal performance by the previous distributor DRB-Hicom where Naza is expected to perform much better. Their first campaign saw them launching the widely anticipated Chevrolet Cruze and since the launch, the talks of making Malaysia the regional hub for Chevy cars have been ongoing.