In the domestic market, for the month of December, there has been a 72.7% increase in Year-on-Year performance of passenger cars where in December 2008 saw some 25,703 units sold while for 2009, they sold 44,382. For SUVs, the figures rose from 7,300 units to 17,024 units, which is a whopping 133.2% increase for the same month. Commercial Vehicles (CVs) too recorded a rise from 8,559 units to 14,303 units.
In terms of exports, there was a slight drop in sales from 92,600 to 87, 439 but the increase from overseas plants (China, India, Turkey, U.S. and Czech) from 86,559 to 133,439 makes up for the numbers. In total, overseas sales saw a 23.4% increase from 179,159 to 221,036 units.
Factors contributing to the better in performance include the Korean government’s tax benefits which caused an increase in demand.
For the whole year of 2009, the strong performance of sales also contributed to a strong end to the year where domestic sales recorded a 23.1% increase mostly due to the launch of the new Tucson ix and the Sonata. The tax benefits from the government too played a pivotal role here which encouraged car owners to exchange their more than 10 year old vehicles with new ones. Passenger cars rose 20.3% from 360,055 units in 2008 to 433,269 units. SUVs recorded a jump from 79,263 to 114,698 units. Numbers for CVs increased from 131,644 to 154,705 units.
Oversea sales did very well particularly with the help of strong numbers coming in from the company’s overseas plants in the Czech Republic, China and India which increased by 34.2%. While exports dropped by 17.1% , the 34.2% rise from 2,212,090 to 2,404,090 projected the figures of the Global sales from 2,783.052 units to 3,106,762 units, thereby crossing the 3 million mark for the first time ever.
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