Proton records better sales for Q1, targeting higher exports

In numbers, they rolled out some 39,994 units in the first quarter which is an 8% increase as compared to last year while revenue too rose from RM1.85billion to RM2.29billion which contributes to the 19% of the TIV (Total Industry Volume) for Malaysia for the first half of the year.

Proton released the figures recently where they also reported that their MPV (Multi Purpose Vehicle) the Exora also enjoyed good sales in Thailand where it was the best selling MPV there which contributes to the total exports of the company which saw a rise of 88% as compared to the previous financial year. Apart from the good selling MPV in Thailand, the 8,303 units which include the sales of the Proton Gen2 and the Persona in China.

According to Dato’ Sri Mohd Nadzmi Mohd Salleh, the chairman of the group, with a presence in 29 countries, the company is looking to continue and boost their export markets because they will increase economies of scale as the domestic market had reached saturation point. The company is targeting to reach 40,000 units in exports by the end of this financial year and in a longer term looking to set up more CKD operations in other countries. Currently, except for China, Proton adopts the CBU practice.

The increase in car sales for Proton was contributed by the rationalization of its dealer and support services network apart from the better sales of cars where the adding of more value products and services, the consolidation of dealers in the network and the push for genuine parts helped the revenue from service and spare parts in the first quarter to jump 40%. Currently, the company is restructuring where the company will be divided into 4 SBUs (Strategic Business Units) to increase its effectiveness in its collaboration with partners and customers.