The Mini or Mini Cooper is one of the most iconic automotive brands in the world today. It has one of the most illustrious history and record that spanned for decades. This British heritage was bought over by German automotive giant BMW and has enjoyed wider success around the world today.
Started out as a small economy car, the Mini was manufactured by BMC or British Motor Corporation between 1959 and 2000 and is still being seen as the original British icon. Often put in the same light with another icon, the Volkswagen Beetle, the Mini has underwent various changes and today is seen as a luxury car in its own segment.
This 2-door car was the works of Sir Alec Issigonis and its original design has survived the test of time ever since. When it was first introduced, the Mini was branded with another 2 renowned British names, the Austin and Morris. It was then known as the Austin Seven and Morris Mini-Minor.
Today, names like Clubman, Mark III and the Mini Cooper S have become household brands and are still very much popular after many generations of changes and enhancements. The modern look of the Mini ensures that the car remains popular.
For the Malaysian market, a wide range of models are being marketed and distributed through the Mini Malaysia, an arm of BMW. Models like the Mini standard, the Mini Coupe, Cabrio, Clubman, Countryman, Paceman and the JWC (John Cooper Works) are available for the local market and seen in most of its showrooms nationwide.
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